![]() They all have a charismatic leader, a strong character that believes in the grand vision.Three phenomena can be observed in any mass movement: The first section provides you with the importance and steps you need to take to build a mass audience and cultivate a loyalty around your brand and products/services. ![]() The book comprises of 5 separate and distinct sections that will take you through the process. The book is in many ways a library of case studies you can learn from dozens of real life examples where you can see exactly how Russel has built his own following which has culminated in over $350 million proft for his SaaS company Clickfunnels. This could be helping them overcome their deepest issues and concerns (financial, family, health etc).Įxpert Secrets is about teaching you how to go about the process identifying needs, creating your message and getting it out in front of people who need it and are willing to pay for it. ![]() Russel states that is all about providing and delivering the right message to help individuals at specific times.
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